This holds true for the town of Salzburg, as well as for the trade fair Tracht & Country. Here, in the home of alpine lifestyle and traditional fashion, all producers, top labels, newcomers, vendors and buyers, agencies and media meet twice a year. You can find this mix and unique offer of alpine Lifestyle only at Tracht & Country. Come and enjoy trends, highlights, new collections and the quality of traditional fashion!


In the home of alpine lifestyle at the Tracht & Country trade fair you can meet around 3,000 visitors from Austria and the neighbouring countries. International producers, well known brands and newcomers from the traditional fashion sector show their collections on more than 12,000 square meters exhibitions space. Experience traditional crafts at the “Trachtendorf” and socialize at the after-show networking. Enjoy the latest trends, feel the alpine flair and exchange news with colleagues from the industry.

Topics of display

  • Tracht
  • Country style fashion
  • Designer tracht
  • Sports fashion
  • Classic fashion
  • Shirts / Blouses
  • Tracht for children
  • Leather clothing
  • Hunting clothing
  • Felt and loden wool clothing
  • Knitwear
  • Furs
  • Bags / Belts
  • Fashion for certain purposes / Wedding attire
  • Hats / Caps / Gloves
  • Cravats / Scarves
  • Underwear
  • Shoes
  • Home accessories / home textiles
  • Jewellery
  • Tights / Stockings / Socks
  • Natural materials
  • Accessories / Services


Clara Wiltschke
E: c.wiltschke@expo-experts.at

Anna Sperl

Anna Sperl, MA
E: a.sperl@expo-experts.at